Alternative Investing Network

Aurora Cannabis Is Now a Penny Stock. Will It Recover?

Marijuana stocks have gone through a massive roller-coaster ride over the past couple of years. Go back to 2018, and it seemed that even the tiniest companies with ties to cannabis were soaring, even if their business models were unproven. Now, there’s just as much pessimism as there was optimism back then, and even well-established leaders in the cannabis industry have felt the pain…

Aurora Cannabis (NYSE:ACB) has been one of the best-known marijuana stocks for a while, and it saw its fair share of success in recent years. As the bloom has come off the cannabis craze, however, Aurora has proven vulnerable to the industry’s challenges. Earlier this week, Aurora’s stock price sank below the $1 per share mark, making it a penny stock and bringing with it all the baggage that penny-stock status carries. With shares looking so cheap, though, some value-oriented marijuana investors have to wonder whether now might be the perfect time to bet on a big rebound for Aurora.

The challenges that Aurora Cannabis faces

Unfortunately, there are a number of issues that Aurora Cannabis will have to address if it wants to mount a successful turnaround. Among them are the following:

Add to this factors like heavy competition in the marijuana industry, difficulties in growing the retail market to its full potential, and the uncertainty of legalization efforts in many major markets, and it’s easy to see why Aurora has fallen so far.

What Aurora has to do to succeed

If Aurora Cannabis wants to prove bullish shareholders right, it’ll need to reverse a lot of the difficulties it’s seen recently. That includes doing the following:

That’s a tall order for the cannabis company to achieve right now. Given the market’s focus on the Covid-19 outbreak, it’ll be tough for Aurora to get the attention it would need to make a more positive impression with the financial community.

At this point, Aurora Cannabis has…

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