‘Cannabis euphoria’ has caused this small drink-maker’s stock to triple in less than a week

Weed stocks have been on fire, and the rally is bringing anyone that so much as mentions cannabis with it.

New Age Beverage (NBEV), a small Colorado-based company, is no exception. Shares are up more than 600% since Wednesday — when it announced it would debut a portfolio of CBD-infused beverages at a trade show next month.

On Thursday alone, NBEV rose 79% to close at $7.85 a share — and was up another 18% in early trading Friday, above $9 for the first time…

The timing of the announcement couldn’t have been better for New Age. It came on the same day a Bloomberg report said Coca-Cola had been in discussions with Aurora Cannabis about developing CBD-powered drinks. Aurora, which says it doesn’t comment on “speculative media reports,” got a healthy boost in its stock price and pulled the entire sector higher along with it.

Beverage makers are an obvious partner for cannabis companies, especially as major players move into the space. Constellation Brands’ $4 billion investment in Canopy Growth, helped to catalyze this months-long rally in marijuana stocks that’s showing no signs of stopping.

The rally has some sell-side analyst worried about stretched valuations, with one commenting that the move was related to “cannabis euphoria overblown.”

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