This software-as-a-service provider is entrenching itself as the preferred e-commerce solution for the cannabis industry.
The official launch date of recreational marijuana in Canada is drawing closer. In just two months and four days (Oct. 17, for those of you who hate math), it’ll be legal for adults aged 18 or 19, depending on the province, to legally buy marijuana.
By opening the floodgates, up to $5 billion in annual revenue is expected to be generated by the cannabis industry. Mind you, this will come atop what the industry has already been bringing in via domestic medical cannabis sales and exports to foreign countries where medical marijuana is legal. Needless to say, expectations are high that the marijuana stocks will soon be seeing green…
There’s more to marijuana investing than just growers
But what Wall Street professionals and retail investors may be overlooking is the sheer depth of the marijuana industry. In other words, it’s about far more than just growers. There’s a massive amount of direct and indirect infrastructure that’s supporting the rollout of recreational weed in our neighbor to the north, and each facet of the direct and behind-the-scenes industry could be a source of strong growth in the years that lie ahead.
For example, posh dispensary chain MedMen Enterprises (NASDAQOTH:MMNFF) offers investors a unique way to take advantage of the cannabis craze in the United States. MedMen has 13 open stores at the moment spanning three states (California, Nevada, and New York), and three more are in development in Nevada. By 2020, MedMen anticipates having 50 locations.
Investors can also take advantage of the strict packaging, marketing, and branding guidelines associated with retail products by considering California-based…
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